Perturbator & Schott NYC

For years, the Schott Perfecto had been part of Perturbator’s visual identity, worn by James Kent long before any official collaboration with the brand. When the opportunity arose to formalize that relationship, the project naturally grew from a piece already closely associated with him. Conceived around the reveal of Age of Aquarius (2025), it brought together artist image, brand partnership and campaign strategy. Two custom Schott Perfectos were created, each featuring a hand-sewn label bearing the new album title. This allowed the reveal to come through something already embedded in James’ visual identity, making the Perfecto part of the story of this new chapter. A dedicated photoshoot was then produced around the custom pieces to create the campaign visuals.