about us
The Underground Appeal is a branding and marketing agency specialized in extreme music and alternative culture. Based in Paris, France, we offer worldwide services to develop our client’s brand and image by creating impactful partnership campaigns to reach their goals and target audience.
our services
partnerships
We develop your band/brand image with strategic and key partners based on your goals.
projects & products
We strategize and coordinate your album release, product/merch launch and event.
social medias
We create your social medias calendar and optimize your presence on digital streaming platforms.
who we are
hello I’m Myriam – I’m an experienced music business professional with 7+ years in record label operations, project management, creative marketing and brand partnerships.
ex Universal Music and Nuclear Blast Records (Believe) – I’m skilled in data-driven strategies and social media to drive brand growth and artist visibility.
Passionate about alternative culture, music and elevating brands through innovative marketing.
projects gallery
Pertubator x Schott NYC
Creation of a custom perfecto to tease the upcoming album name. Deal with the brand, custom jacket, photoshoot and social media content.
Nuclear Blast Records x Hellfest OpenAir
Rental and full customization of the shop during the festival. Deal with the brand, custom store, logistic, influence and marketing campaign.
